March 2009 Archive

Is Nano the answer?

The world's cheapest car has been launched in India today.

The US$2000 Tata Nano is a tiny 600cc commuter car designed specifically for the subcontinent with no unwanted accessories like radio or aircon. The creation of Ratan Tata, the business tycoon from Mumbai, the car may be automotive saviour or environmental villain depending on your perspective.

The vehicle is generating huge interest worldwide as a safer alternative to the overcrowded motorbike for many Indian families. The 1.5m wide x 3.1m long vehicle is being touted to increase the Indian car market by up to 60%.

This may be great for motorists but environmentalists are concerned that this massive increase in vehicular traffic will be the breaking point for India's already choked roads and atmosphere.

Time will tell. Read more.

Totally rad!

The Museum of Arts and Design (MAD) in New York is currently showcasing some amazing new radiator designs from renowned industrial designer, Karim Rashid, and others.

The designs push the boundaries of what was once an extremely utilitarian product to create stunning new solutions that become works of art within the home whilst maintaining or improving their functionality.

This is a great example of how visionary design can turn something mundane into something truly inspiring. Check them out.

Samsung's revolutionary new solar phone

Samsung Electronics Co. Ltd. recently unveiled the innovative solar powered full-touch screen phone "Blue Earth" at Mobile World Congress 2009, alongside Samsung's vision for environmental sustainability.

Under the slogan: "The Blue Earth Dream: Eco-living with SAMSUNG mobile", Samsung reinforced its commitment to protect the environment through the design of eco-friendly products and a programme of activities for its customers.

Designed to symbolize a flat and well rounded shiny pebble, Blue Earth is the first solar powered full-touch screen phone. By charging with the solar panel located on the back of the phone, users can generate enough electronic power to call anytime anywhere. Check it out.

New crew on the block have been around for ages.

Australiaʼs newest product design and development consultancy, Katapult Design, has been successfully launched in Byron Bay, Northern NSW.

Although the name is new and the team has the enthusiasm of youth, there is certainly no lack of experience. Design Director Nathan Pollock has been involved in the industry for nearly 20 years and he and his team bring a wealth of knowledge and passion to the corporate table.

“I am extremely excited to have an opportunity to put together a fresh new approach. Our unique design business model will offer flexible and innovative global solutions, without the prohibitive overheads of the big players.”

With runs on the board in most areas of product design, Katapult are capable of delivering great results quickly on any project, big or small. According to Pollock “our collaborative style and dedication to excellence, combined with our nimble approach will set us apart from our competitors.”

Want an inspired solution to your design problem? Contact Katapult Design today to see whatʼs possible.

Design for life.